Walmart
WhaddaYaWannaKnow
That Award-winning Shoppable Interactive Video
The world’s most entertaining e-commerce experience created for Walmart. A seemingly-infinite interactive clickhole is a shoppable experience you explore based on topics you love instead of boring everyday products.
Every gamified WDYWK trivia experience is unique; it’s a whole new way to think about search marketing and the first real step toward shoppable entertainment.
“This is one of my favorite pieces this year. I love how the interface helps you navigate a fairly complex database of videos in a way that feels seamless and intentional... This feel like a video version of Wikipedia, and it’s educational! Sign me up.” ”
The experience features over 80 animated pattern backgrounds created using Walmart products and over 100 animated GIFs.
There are over 150 featured products, a quiz and rewards screens to celebrate the user's journey.
For the curious ones, there are 11 levels, each celebrated with a fun sharable accomplishment badge.
WDYWK wins interactive competition.
Whaddya know? The Communication Arts jury loved what we were up to with Walmart and awarded WDYWK in mobile interactive.
